Dr. Lior Baruch

Dr. Lior Baruch

Dr. Baruch currently supports the Commercial team from a Clinical perspective, acting
as a Sales and Client Management team’s external facing front.
Having been with Cigna for the last 9 years, Dr. Baruch has played several critical roles,
such as the Medical and Network Senior Director for the Americas; Network and
CIGNALinks vendor relationships; as well as all global emergency assistance vendor
programs’ lead. With vast knowledge of the Latin America healthcare landscape, Dr.
Baruch serves frequently as a supporting key entity to multiple business matrices.
Prior to joining Cigna’s international business in 2012, Dr. Baruch was based in Brazil,
and served as the Medical and Network Manager for the Latin America Region with a global
healthcare insurance company. Some of the positive legacies left were developing the
provider network and medical management processes and procedures required by a
strategic governmental client, facilitating the organization’s smooth transition to the new
insurer. He later transferred to Dublin, Ireland, where he oversaw the global case
management and pre-authorization programs.
In addition to his insurance industry experience, Dr. Baruch is a skilled general and
trauma surgeon with extensive exposure to the Emergency Mobile Service in Sao Paulo,
Brazil. He has also taught medical students and residents as a guest lecturer at the
university from which he graduated.
Dr. Baruch holds an MD degree from the Federal University of Sao Paulo, the same
institution at which he graduated from his medical residency. He also holds an MBA in
Health Systems and Hospital Management from Fundacao Getulio Vargas, Brazil. He is
fluent in five languages.

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